We are living through a time in which brands struggle in ever-crowded media spaces with their advertising. As the global pandemic hit in 2020, marketers were presented with some of the biggest challenges yet. So we wanted to give brands useful information to help them decide on their next campaign.
Usually, every startup does the first thing on logo creation, website creation, social media page, etc., at their starting stage, and established companies do the usual advertisement campaigns in TV and FM broadcasting we all know, but engaging a client is an effortful task. Most successful brands in the world are engaging through promotions and advertisements. Advertisements play a vital role in making their startups into brand status.
In that manner, mascot character promotions bring more long-term profit than other possible ways.
Read below to know further about the high importance of Mascot character design.
- Mascot Logos Give a Dynamic Face to the Brand Identity.
- Branding through Mascot characters is not a new concept. It is an effective technique followed all over the world over the long years since the globalization of the market started to expand.
- It is just simply advertising with Characters. Its best part is building stories around the mascot can engage the clients and make campaigns easy so that it
- This emotionally moves people, not only in entertainment but also in advertising.
- It is a proven strategy to generate almost double the profit.
Few examples of well-established Brands which used mascots
- The Quaker Man mascot has been around for over 140 years.
- Colonel Sanders from the KFC logo,
- Ronald McDonald the clown from McDonald’s
- The Quaker Man from Quaker Oats
- Tiger in Kellogg’s
Indian brands like
- The Quaker Man mascot has been around for over 140 years.
- Colonel Sanders from the KFC logo,
- Ronald McDonald the clown from McDonald’s
- The Quaker Man from Quaker Oats
- Tiger in Kellogg’s
Significance of MASCOT
- Mascots are awesome
- Brands can make themselves memorable through mascots
- It is important and can be incredibly beneficial for your company.
- A mascot can assist your company in reaching new heights.
- It also makes your brand instantly recognizable.
- Emotional connection with consumers for easy remembrance.