Everything You Need to Know About Animated Explainer Videos For Your Business(2024)
Standing Out in a Crowded Market: The Power of Animated Explainer Videos for Indian Startups & Small Businesses.
Success Stories: Here are just a few Indian Startups have leveraged Animated explainer videos for remarkable growth:
- Nykaa (Beauty & Cosmetics): This e-commerce platform for beauty products has a strong social media presence and likely leveraged animated explainer videos to showcase their vast product range and user-friendly platform.
- PolicyBazaar (Insurance): PolicyBazaar simplifies insurance comparison and purchase. Explainer videos could have been instrumental in explaining complex insurance concepts in an engaging way.
- Zomato (Food Delivery): Zomato’s growth story revolves heavily around user convenience. Explainer videos might have been used to demonstrate their ordering and delivery process effectively.
- Swiggy (Food Delivery): Similar to Zomato, Swiggy’s success likely involved explainer videos showcasing their app functionalities and highlighting the ease of ordering food online.
- BYJU’S (EdTech): This leading e-learning platform thrives on clear and engaging communication. Explainer videos could have played a role in explaining their courses and learning methodology.
- Unacademy (EdTech): Another major name in EdTech, Unacademy might have used explainer videos to introduce their diverse range of courses and expert faculty.
- Paytm (Payments & E-commerce): As a digital payment platform, Paytm likely used explainer videos to educate users on their services and promote cashless transactions.
- PhonePe (Payments): Similar to Paytm, PhonePe’s success might have been aided by explainer videos demonstrating their secure and convenient mobile payment solutions.
- OYO Rooms (Hospitality): This hotel booking platform focuses on ease and transparency. Explainer videos could have been used to explain their booking process and hotel selection criteria.
- Lenskart (Eyewear): Lenskart’s online eye testing and eyewear selection process could have been effectively communicated through explainer videos on social media.
The Indian startup ecosystem is booming, but with so much competition, getting your brand noticed can be a challenge.
Traditional marketing methods can be expensive and time-consuming, especially for startups and small businesses with limited resources. This is where explainer videos come in.
Curious minds are eager for answers to these questions, and we’ve got you covered. Explore our guide to find out:
- Unlocking the Power of Animated Explainer Video in Businesses ?
- How to Make the Perfect Animated Explainer Video ?
- How to Find a Suitable Style for your Business in Animated Explainer Video ?
- Finding the Perfect Animated Explainer Video Production Company in India
- How Much Do Animated Explainer Video Cost ?
- How to Target Your Audience Effectively Using Animated Explainer Videos ?
Unlocking the Power of Explainer Videos:
Explainer videos are an essential tool for businesses to effectively communicate their message and engage their audience. Explainer videos help businesses by simplifying complex information, boosting engagement, and increasing conversion rates. They capture audience attention, enhance understanding, and effectively communicate key messages, making them a powerful tool for marketing, education, and customer support.
Psychological Engagement Through Storytelling: Explainer videos leverage visual and auditory stimuli, tapping into the power of storytelling—a fundamental aspect of human psychology. Stories have a profound effect on the brain, activating areas associated with empathy, emotion, and memory.
As a provider of animated explainer video production services, we understand the importance of explainer videos for businesses. Whether you’re considering an animated video or a real-life production, understanding the nuances and costs can help you make an informed decision. In this blog, we’ll answer some of the most frequently asked questions about explainer videos.
How to Choose and make the perfect Animated explainer video Style for Your Startup/Small Business in India ?:
- Define Your Goals: Identify what you want to achieve with the animated explainer video (e.g., increase sales, educate customers, explain services or products).
- Know Your Audience: Understand your target audience’s preferences and needs to create an effective explainer video.
- Choose the Right Format: Select an animation format for your explainer video that aligns with your brand and message (e.g., 2D animation, 3D animation, motion graphics, whiteboard animation).
Additional Considerations for Startups & Small Businesses:
Scriptwriting: A clear, concise, and engaging script is vital for a successful explainer video. Work with the explainer video production company to develop a script that resonates with your target audience and effectively communicates your message.
Call to Action (CTA): Don’t forget to include a clear call to action at the end of your explainer video, prompting viewers to take the desired action, whether it’s visiting your website, signing up for a free trial, or contacting your business.
Here are some of the most popular 2d Animated explainer video varieties::
Click to view our 2d Animation of Industrial Product Explaination
- Traditional Animation: (Time-consuming, High complexity, long production time) This method involves creating each frame by hand, offering a unique, artistic quality. It is highly effective for branding, conveying a personalized, nostalgic feel.
- Suitability for Business: High-end luxury brands, artisanal products, or educational content with a classic touch.
- Cut-Out Animation: (Moderate complexity, shorter production time) Uses pre-made pieces of characters and backgrounds, similar to a digital collage. Less time-consuming than traditional animation and effective for branding.
- Suitability for Business: Startups, tech companies, or creative agencies.
- Digital 2D Animation: (Moderate to high complexity, moderate production time) Involves creating characters and scenes in a digital environment. Faster to produce than traditional animation and offers a modern, clean look.
- Suitability for Business: SaaS companies, fintech, healthcare providers, and e-commerce businesses.
- Traditional Animation: (Time-consuming, High complexity, long production time) This method involves creating each frame by hand, offering a unique, artistic quality. It is highly effective for branding, conveying a personalized, nostalgic feel.
Typography Animation: (Low complexity, short production time.) Focuses on moving text to convey a message. Often used for branding to emphasize keypoints and messages effectively.
- Suitability for Business: Marketing agencies, product launch campaigns, or corporate presentations.
Finding the Perfect Explainer Video Production Company in India:
Choosing the right of explainer video production companies in India for your startup or small business is crucial. Here are some key factors to consider:
- Experience Working with Startups & Small Businesses: Look for a company with a proven track record of creating explainer videos specifically tailored to the needs of startups and small businesses.
- Portfolio: Review the company’s portfolio to see if their explainer video style aligns with your brand and target audience. Ideally, their portfolio should showcase explainer videos relevant to your industry.
- Pricing Transparency & Startup Packages: Choose a company that offers transparent pricing and packages designed for the budget constraints of startups and small businesses.
- Client Testimonials & Reviews: Read client testimonials and reviews to get a sense of the company’s reputation and customer satisfaction.
How Much Do Explainer Videos Costs in India?
In India, the cost varies depending on the complexity and quality of the video. Investing in a high-quality explainer video can significantly boost your brand’s visibility and engagement.
- Animated Videos: Typically range from ₹30,000 to ₹1,00,000. Factors influencing the cost include animation style, video length, and the expertise of the animators.
- Real-Life Videos: Generally, cost between ₹50,000 and ₹2,00,000. This includes pre-production, shooting, and post-production processes.
We Provide Service Tailored for Startups and Small Business pricing package.
Based on the project scope, we provide a transparent quote and timeline for your animated explainer video.
Our rates for animated explainer videos reflect the time dedicated to each project. Special customized pricing is available for bulk orders, including reels video Production.
How to Target your audience effectively using Animated Explainer Videos.
Optimize for Different Platforms: Adapt your animated explainer videos for various platforms and devices to reach your audience where they are most active. Consider factors such as video length, format, and tone to maximize engagement on each platform.
Utilize Targeted Distribution: Use targeted distribution strategies to reach specific segments of your audience. Utilize social media marketing and advertising, email marketing, and content syndication to deliver your animated explainer videos to the right people at the right time.
Focus on Benefits: Highlight the benefits of your product or service that resonate with your audience’s desires and challenges. Clearly communicate how your offering solves their problems or improves their lives.
Encourage Action: Include clear calls-to-action (CTAs) in your animated explainer videos to prompt viewers to take the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting your business.
Measure and Iterate: Track the performance of your animated explainer videos using analytics tools to understand what resonates with your audience. Use this data to refine your content and targeting strategies for future videos.
By following these key points, you can effectively target your audience using animated explainer videos, driving engagement, and ultimately achieving your business goals.
What is an Animated Explainer Video?:
An animated explainer video is a short, engaging video that uses animation to simplify and communicate complex ideas, products, or services.
Typically lasting between one to two minutes, these videos combine visuals, voiceover narration, and music to effectively convey a message in an easily digestible format.
Animated explainer videos are popular in marketing, education, and corporate communications due to their ability to capture attention and explain concepts clearly.
Benefits of Animated Explainer Videos
- Simplify Complex Concepts:
- Animated videos break down intricate ideas into simple, understandable content, making it easier for audiences to grasp the message quickly.
- Engage and Retain Attention:
- The combination of colorful visuals, dynamic motion, and engaging narration keeps viewers interested and increases retention rates.
- Boost Conversion Rates:
- Explainer videos can significantly enhance your marketing efforts by increasing conversion rates. Viewers are more likely to take action after watching a compelling video.
- Enhance Brand Image:
- Professionally crafted explainer videos can elevate your brand’s image, making your business appear more innovative and customer-focused.
- Versatility Across Platforms:
- These videos are versatile and can be shared across multiple platforms, including websites, social media, emails, and presentations.
Conclusion:
Invest in Your Growth with Powerful Animated Explainer Videos
In today’s competitive Indian market, explainer videos can be a game-changer for startups and small businesses. By leveraging the power of explainer videos, you can grab attention, explain your offerings effectively, boost brand awareness, and ultimately achieve your business goals.
At Studio Drinjal a video production company we ensure your animated explainer video is perfect by starting with a detailed client consultation.
We analyze your goals and target audience to create a tailored animated explainer video concept. Throughout the process, we collaborate closely with you, from initial storyboard to final animation. Based on the project scope, we provide a transparent quote and timeline for your animated explainer video.
Our team’s expertise guarantees a high-quality animated explainer video that effectively communicates your message.